MAD

Madcow Movie (MAD) is a video compression algorithm and container used for some video files in The Sims Online, an evolution of the earlier TGQ and TQI codecs (the former not used in The Sims / The Sims Online).

The name for this format is found in gimex.dll of The Sims 1. It probably stems from a more technical phrase, such as "MPEG-1/ATSC-Digital".

Files using this format

 * (DBPF) FileID 0x00000002 in \The Sims Online\TSOClient\video\tsointromovie.dat